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Behavioral Profiling

Advertising

Digital Footprint Data Aggregation Behavioral Advertising Data Broker

Building a profile about you from your actions.

Definition

Behavioral profiling is creating a model of you based on your online actions—what you read, buy, or watch.

In plain English Building a profile about you from your actions.

Why this matters

Why it matters: Profiles can be wrong, but still used to influence what you see or pay.

Example

Example: A platform decides you are “interested in luxury” based on your browsing.