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Device ID
Tracking
It’s like a name tag for your phone or tablet that apps can see.
Definition
A unique code assigned to a device, often used by apps or advertisers to identify and track the device.
In plain English
It’s like a name tag for your phone or tablet that apps can see.
Why this matters
Why it matters: Tracking via device ID can happen even without cookies or account login.
Example
Example: iOS and Android assign device IDs that can be reset or limited in settings.