← Back to glossary

A set of browser ideas meant to reduce some tracking.

Definition

Privacy Sandbox is a set of proposals in some browsers to limit third‑party cookies while still supporting advertising.

In plain English A set of browser ideas meant to reduce some tracking.

Why this matters

Why it matters: It can change how tracking works, sometimes reducing it, but it may introduce new kinds of profiling.

Example

Example: A browser blocks third‑party cookies and offers new ad measurement tools instead.