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Ad Tracking
Tracking
Tracking you to show (and measure) ads.
Definition
Ad tracking collects data to target ads and measure whether ads “worked” (clicks, purchases, installs). It often involves third parties.
In plain English
Tracking you to show (and measure) ads.
Why this matters
Why it matters: It can build detailed profiles about your interests, health, finances, or location.
Example
Example: An ad network follows you across apps to decide which ad to show.