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CCPA

Privacy

Opt‑out Privacy Notice Data Broker Data Ownership

California privacy statute defining consumer rights and business obligations.

Definition

The CCPA/CPRA framework provides rights such as access, deletion, correction (in some contexts), and opt-out of sale/sharing, plus transparency and contract requirements.

In plain English California privacy statute defining consumer rights and business obligations.

Why this matters

Why it matters: It limits certain data monetization practices and requires clearer disclosures.

Example

Example: Business honors an opt-out signal and updates downstream sharing accordingly.