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A lawful basis where an individual freely gives informed, specific permission.

Definition

Consent is a legal and ethical basis for processing personal data, requiring a clear affirmative action and adequate information about purposes, recipients, and choices.

In plain English A lawful basis where an individual freely gives informed, specific permission.

Why this matters

Why it matters: Poor consent practices enable hidden tracking and weaken user control.

Example

Example: A service records a timestamped consent choice per purpose and allows easy withdrawal.