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Consent Fatigue
Consent
Getting tired of pop‑ups and clicking “accept.”
Definition
Consent fatigue happens when you see so many consent pop‑ups that you stop reading and just click.
In plain English
Getting tired of pop‑ups and clicking “accept.”
Why this matters
Why it matters: People end up agreeing to tracking they don’t want, because it’s exhausting to decide every time.
Example
Example: You accept all cookies just to close a banner quickly.