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Consent Management Platform (CMP)
Consent
A tool that asks for consent and stores your choices.
Definition
A CMP is a system websites use to show consent choices (like cookie banners) and remember what you picked.
In plain English
A tool that asks for consent and stores your choices.
Why this matters
Why it matters: A good CMP makes it easier to say “no” and ensures your choice is respected.
Example
Example: You choose “analytics off,” and the site does not load analytics scripts.