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Consent Management Platform (CMP)
Consent
Platform to collect, manage, and propagate consent signals across vendors and purposes.
Definition
A CMP manages consent collection, records proofs, and propagates consent signals to tags/SDKs and partners. It often supports purpose-based controls and vendor lists.
In plain English
Platform to collect, manage, and propagate consent signals across vendors and purposes.
Why this matters
Why it matters: If CMP enforcement is weak, tracking can happen even when users refuse.
Example
Example: CMP blocks third-party tags until consent is granted for specific purposes.