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Concept that privacy norms depend on context, roles, and appropriate information flow.

Definition

Contextual privacy emphasizes that appropriate data sharing depends on social norms and purpose limitations. Violations occur when information flows to unexpected parties or is reused for new purposes.

In plain English Concept that privacy norms depend on context, roles, and appropriate information flow.

Why this matters

Why it matters: It helps design privacy controls that match user expectations, not just legal minimums.

Example

Example: Collecting location for navigation but not reusing it for advertising without a separate purpose and choice.