← Back to glossary

🎯

Data Accuracy

Data Management

Data Controller Data Erasure Data Subject Data Quality

Keeping personal data correct and up to date.

Definition

Data accuracy means personal data should be correct and updated when needed.

In plain English Keeping personal data correct and up to date.

Why this matters

Why it matters: Wrong data can cause harm, like false decisions or mis-targeting.

Example

Example: An old address could send private mail to the wrong person.