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User authorization for specific data processing activities, ideally informed, specific, and freely given.

Definition

Digital consent is a legal and ethical basis for processing in many jurisdictions. Quality consent requires clear information, granular choices, easy withdrawal, and no coercive “dark patterns”.

In plain English User authorization for specific data processing activities, ideally informed, specific, and freely given.

Why this matters

Why it matters: Weak consent mechanisms enable excessive tracking and undermine user control.

Example

Example: A consent flow provides separate toggles for analytics vs advertising, stores proof of consent, and allows withdrawal in the same number of clicks.