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Email Tracking
Tracking
Use of beacons and tagged URLs to log opens, clicks, and associated metadata.
Definition
Email tracking uses embedded 1×1 beacons and unique link identifiers to log events (open/click) along with metadata such as IP address, user agent, and timestamp, enabling engagement profiling.
In plain English
Use of beacons and tagged URLs to log opens, clicks, and associated metadata.
Why this matters
Why it matters: It enables surveillance of recipients and can be combined with cross-site identifiers when links lead to tracked pages.
Example
Example: Unique URL parameters map clicks to a recipient ID stored in a marketing database.