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Tracking

Tracking

Fingerprinting Third‑Party Cookies Ad Tracking Tracking Pixel

Following what you do online (and sometimes offline).

Definition

Tracking is collecting data about your behavior—what you click, watch, buy, or where you go—often to profile you.

In plain English Following what you do online (and sometimes offline).

Why this matters

Why it matters: Tracking can reveal sensitive habits and is widely used for ads, pricing, and manipulation.

Example

Example: An app records what pages you read and sells the data to advertisers.

Apps Using Tracking

Examples of apps that implement or relate to this privacy concept

DuckDuckGo logo

DuckDuckGo

Privacy Score: 78

DuckDuckGo is a search engine that reduces tracking and profiling. It helps you keep more control...

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IVPN logo

IVPN

Privacy Score: 91

IVPN is a vpn service to hide your ip address and encrypt your traffic. It helps you keep more co...

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Brave Browser logo

Brave Browser

Privacy Score: 71

Brave is a web browser that blocks many ads and trackers automatically, so websites collect less ...

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Mull logo

Mull

Privacy Score: 80

Mull is a privacy-friendly web browser with tracking protection. It helps you keep more control o...

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Proton Mail logo

Proton Mail

Privacy Score: 88

Proton Mail is a privacy-focused email service with strong encryption options. It helps you keep ...

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Ungoogled Chromium logo

Ungoogled Chromium

Privacy Score: 76

Ungoogled Chromium is a version of Chromium that removes Google’s built-in services to reduce cal...

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