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Behavioral data collection for profiling and attribution.

Definition

Tracking involves collecting identifiers and event telemetry across contexts to attribute actions to users/devices and build profiles for targeting, measurement, or risk scoring.

In plain English Behavioral data collection for profiling and attribution.

Why this matters

Why it matters: It increases re-identification risk and enables cross-context surveillance and behavioral manipulation.

Example

Example: Third-party trackers correlate page views, device signals, and ad IDs across sites.