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User-provided authorization for specific processing purposes and partners.

Definition

User consent refers to the user’s authorization for specific processing purposes (e.g., analytics, ads) and, where relevant, specific recipients/partners. Quality depends on clarity, granularity, and ability to withdraw.

In plain English User-provided authorization for specific processing purposes and partners.

Why this matters

Why it matters: Consent signals should be enforceable; otherwise “consent” becomes a box-ticking exercise.

Example

Example: Consent choices stored per purpose and applied to SDK configuration at runtime.