Analytics
Plausible Analytics
Lightweight website with no and EU-hosted servers
Plausible offers a privacy-conscious alternative in the space, with a stronger focus on data protection than many mainstream tools.
Overview
Plausible Analytics is a privacy-focused website analytics service that provides website statistics without tracking users or collecting personal information. The service does not use cookies, does not track users across websites, and does not collect IP addresses. Plausible Analytics provides basic website statistics including page views, referrers, and popular pages, all while respecting user privacy. The service is available as a web application and can be self-hosted, giving users complete control over their analytics data. Plausible Analytics is open source and is developed by Plausible Insights. The service is based in Estonia and operates under GDPR requirements. Plausible Analytics offers both hosted and self-hosted options, with paid plans for hosted service.
Privacy highlight
Privacy-friendly website with no . , no , no . compliant, self-hostable.
Quick facts
- Country:
- 🇪🇪 Estonia
- Pricing:
- Paid
- Platform:
- Web
- Technical:
- Intermediate
- :
- No
- :
- Minimal telemetry
- :
- Yes
- Open-source status:
- Fully open source
- :
- Yes
- :
- Yes
Key features
- Privacy-friendly website .
Security & encryption Click to expand
- No
- Encryption protocols
- ,
- Plausible does not use keys as it does not store personal information or user data. The service collects only aggregated, anonymized website statistics. Plausible uses standard web () for data transmission. When self-hosted, users have complete control over data storage and can configure at the server level.
- Offline support
- No
Telemetry & tracking Click to expand
- Minimal telemetry
- No
- Ip no
- Plausible does not collect data. The service does not track users, collect usage statistics, or monitor website activity beyond aggregated . Plausible does not log IP addresses and does not use or tools. The application is designed for maximum privacy with no .
Jurisdiction & compliance Click to expand
- Plausible Analytics is developed by Plausible Insights, which is based in Estonia. When self-hosted, data residency depends on where users host their instances. When using hosted Plausible Analytics service, data is stored on servers in Estonia and Europe. The service operates under Estonian privacy laws and GDPR requirements.
- Plausible retention depends on hosting configuration. When self-hosted, users have complete control over . Plausible does not retain personal information - only aggregated website statistics. The service retains data until deletion. Users can delete their accounts and all associated data at any time. When self-hosted, all data remains on user-controlled servers.
- Legal frameworks
- Revenue sources
- Subscription, Hosting
Editorial signals Click to expand
- 89
- Trust score
- 90
- Trust breakdown (0–10)
- Encryption: 80, Audits: 85, Open source: 95, Telemetry: 100, Jurisdiction: 90, Transparency: 90, Trackers: 100
- Editorial notes
- Usability: 90, Performance: 85, Family friendly: 90
User experience Click to expand
- Signup requirements
- Onboarding difficulty (1-5)
- 2
- Accessibility features
- Standard HTML dashboard. Keyboard navigation is typically supported; screen-reader compatibility depends on browser/assistive tech. No official VPAT published.
Backup & portability Click to expand
- Yes
- Migration tools
- Import from Google Analytics, Data export tools
- Self-hosted backup recovery, Database backup
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