Analytics
Matomo
Self-hosted website with full data control and compliance
Matomo is a privacy-friendly website . It helps you keep more control over your data.
Overview
Matomo (formerly Piwik) is like Google Analytics, but you can run it on your own server, giving you complete control over your website statistics. It lets you see how many people visit your website, which pages they view, and how they behave, but it doesn't use cookies by default and can anonymize IP addresses. Matomo doesn't track your visitors across other websites and gives you options to respect their privacy. The service is available as a website and can be run on your own server. Matomo is open source, meaning anyone can check the code, and is based in New Zealand. It offers both hosted and self-hosted options, with paid plans for the hosted service. It's perfect for website owners who want comprehensive analytics with privacy controls.
Privacy highlight
Self-hosted website with privacy controls. , no by default, IP . Complete control over data.
Quick facts
- Country:
- 🇳🇿 New Zealand
- Pricing:
- Free
- Platform:
- Web
- Technical:
- Intermediate
- :
- No
- :
- Minimal telemetry
- :
- Yes
- Open-source status:
- Fully open source
- :
- Yes
- :
- Yes
Key features
- Privacy-friendly website .
Security & encryption Click to expand
- No
- Encryption protocols
- ,
- Matomo does not use keys for data as it collects only aggregated, anonymized website statistics. The service uses standard web () for data transmission. When self-hosted, users have complete control over data storage and can configure at the server level. Matomo supports -at-rest for database storage.
- Offline support
- No
Telemetry & tracking Click to expand
- Minimal telemetry
- No
- Ip no
- Matomo collects minimal data when using the hosted service. The service collects basic usage statistics including app version and platform. Matomo does not collect personal information or user identifiers. data is anonymized and aggregated. When self-hosted, users have complete control over and can disable it entirely.
Jurisdiction & compliance Click to expand
- Matomo is developed by Matomo, which is based in New Zealand. When self-hosted, data residency depends on where users host their instances. When using hosted Matomo service, data is stored on servers in New Zealand and other countries. The service operates under New Zealand privacy laws.
- Matomo retention depends on hosting configuration. When self-hosted, users have complete control over . Matomo does not retain personal information - only aggregated website statistics. The service retains data until deletion. Users can delete their accounts and all associated data at any time. When self-hosted, all data remains on user-controlled servers.
- Legal frameworks
- GDPR, CCPA (where applicable).
- Revenue sources
- Enterprise, Hosting, Donations
Editorial signals Click to expand
- 88
- Trust score
- 87
- Trust breakdown (0–10)
- Encryption: 80, Audits: 85, Open source: 95, Telemetry: 90, Jurisdiction: 85, Transparency: 90, Trackers: 100
- Editorial notes
- Usability: 85, Performance: 85, Family friendly: 90
User experience Click to expand
- Signup requirements
- Onboarding difficulty (1-5)
- 3
- Accessibility features
- Web dashboard works in modern browsers and generally supports keyboard navigation and common screen readers; charts and tables are the main UI.
Backup & portability Click to expand
- Yes
- Migration tools
- Import from Google Analytics, Data export tools
- Self-hosted backup recovery, Database backup
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