Analytics
Plausible Analytics
Lightweight website with no and EU-hosted servers
Plausible is a privacy-friendly website . It helps you keep more control over your data.
Overview
Plausible Analytics is like Google Analytics, but with much better privacy. It lets you see how many people visit your website, which pages they view, and where they come from, but it doesn't track individual users, doesn't use cookies, and doesn't collect IP addresses. Plausible Analytics doesn't collect your visitors' data, doesn't track them, and doesn't show you ads. The service is available as a website and can be run on your own server if you want complete control. Plausible Analytics is open source, meaning anyone can check the code, and is based in Estonia. It offers both hosted and self-hosted options, with paid plans for the hosted service. It's perfect for website owners who want to understand their visitors without invading their privacy.
Privacy highlight
Privacy-friendly website with no . , no , no . compliant, self-hostable.
Quick facts
- Country:
- 🇪🇪 Estonia
- Pricing:
- Paid
- Platform:
- Web
- Technical:
- Intermediate
- :
- No
- :
- Minimal telemetry
- :
- Yes
- Open-source status:
- Fully open source
- :
- Yes
- :
- Yes
Key features
- Privacy-friendly website .
Security & encryption Click to expand
- No
- Encryption protocols
- ,
- Plausible does not use keys as it does not store personal information or user data. The service collects only aggregated, anonymized website statistics. Plausible uses standard web () for data transmission. When self-hosted, users have complete control over data storage and can configure at the server level.
- Offline support
- No
Telemetry & tracking Click to expand
- Minimal telemetry
- No
- Ip no
- Plausible does not collect data. The service does not track users, collect usage statistics, or monitor website activity beyond aggregated . Plausible does not log IP addresses and does not use or tools. The application is designed for maximum privacy with no .
Jurisdiction & compliance Click to expand
- Plausible Analytics is developed by Plausible Insights, which is based in Estonia. When self-hosted, data residency depends on where users host their instances. When using hosted Plausible Analytics service, data is stored on servers in Estonia and Europe. The service operates under Estonian privacy laws and GDPR requirements.
- Plausible retention depends on hosting configuration. When self-hosted, users have complete control over . Plausible does not retain personal information - only aggregated website statistics. The service retains data until deletion. Users can delete their accounts and all associated data at any time. When self-hosted, all data remains on user-controlled servers.
- Legal frameworks
- Revenue sources
- Subscription, Hosting
Editorial signals Click to expand
- 89
- Trust score
- 90
- Trust breakdown (0–10)
- Encryption: 80, Audits: 85, Open source: 95, Telemetry: 100, Jurisdiction: 90, Transparency: 90, Trackers: 100
- Editorial notes
- Usability: 90, Performance: 85, Family friendly: 90
User experience Click to expand
- Signup requirements
- Onboarding difficulty (1-5)
- 2
- Accessibility features
- Web dashboard works in modern browsers and generally supports keyboard navigation and common screen readers; charts and tables are the main UI.
Backup & portability Click to expand
- Yes
- Migration tools
- Import from Google Analytics, Data export tools
- Self-hosted backup recovery, Database backup
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