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Ad Fraud
Threats
Fake ad clicks or views to steal money from advertisers.
Definition
Ad fraud is when someone cheats advertising systems, for example by generating fake clicks or fake views.
In plain English
Fake ad clicks or views to steal money from advertisers.
Why this matters
Why it matters: Fraud often uses tracking and device data, and it can increase invasive monitoring to “prove” ads were seen.
Example
Example: A botnet creates fake ad clicks, inflating analytics numbers.