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Analytics

Tracking

Tracking Consent Privacy Notice Ad Tracking

Measuring how people use a site or app.

Definition

Analytics collects data about usage: visits, clicks, time spent, crashes, and devices. It can be privacy-friendly or very invasive.

In plain English Measuring how people use a site or app.

Why this matters

Why it matters: Analytics can become tracking if it identifies people or is shared with third parties.

Example

Example: A website tracks which pages are most popular.

Apps Using Analytics

Examples of apps that implement or relate to this privacy concept

Google Chrome logo

Google Chrome

Privacy Score: 40

Chrome is Google’s popular browser. It works with everything, but it’s built to integrate with Go...

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Google Drive logo

Google Drive

Privacy Score: 40

Mainstream cloud storage service from Google, tightly integrated with Google accounts and services.

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Plausible Analytics logo

Plausible Analytics

Privacy Score: 89

Plausible Analytics is a privacy-friendly website analytics. It helps you keep more control over ...

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Google Photos logo

Google Photos

Privacy Score: 40

Mainstream photo storage / gallery from Google, tightly integrated with Google accounts and servi...

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Fathom Analytics

Privacy Score: 86

Fathom Analytics is a privacy-friendly website analytics. It helps you keep more control over you...

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Android logo

Android

Privacy Score: 40

Mainstream mobile operating system from Google, tightly integrated with Google accounts and servi...

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