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Advertising Tracking

Tracking

Tracking Advertising ID Third‑Party Cookies Real‑Time Bidding (RTB)

Data collection for targeting, attribution, and measurement.

Definition

Advertising tracking captures identifiers and events to support ad targeting, frequency capping, conversion attribution, and bidding, often through cross-context data sharing.

In plain English Data collection for targeting, attribution, and measurement.

Why this matters

Why it matters: It increases linkability and enables surveillance-based advertising ecosystems.

Example

Example: SDKs sending ad IDs and event logs to multiple ad exchanges.