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Data Aggregation
Privacy
Combining data from different places into one bigger dataset.
Definition
Data aggregation means collecting data from many sources and combining it to see patterns.
In plain English
Combining data from different places into one bigger dataset.
Why this matters
Why it matters: Combined data can reveal more about you than each piece alone, and can become very identifying.
Example
Example: A company combines app activity, purchases, and location to build a profile.