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Data Broker
Privacy
A company that buys and sells personal data.
Definition
A data broker collects personal data from many sources and sells it or shares it with others.
In plain English
A company that buys and sells personal data.
Why this matters
Why it matters: You may be tracked even if you never used the broker’s services.
Example
Example: A broker sells “likely homeowners” lists to marketers.
Apps Using Data Broker
Examples of apps that implement or relate to this privacy concept