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Data Broker
Privacy
Entity that collects, aggregates, and sells/share personal data from multiple sources.
Definition
Data brokers acquire personal data from public records, apps, partners, and purchase histories, then aggregate and segment it for marketing, risk scoring, or other uses.
In plain English
Entity that collects, aggregates, and sells/share personal data from multiple sources.
Why this matters
Why it matters: Broker ecosystems reduce transparency and increase re-identification and misuse risk.
Example
Example: Broker combines location data and purchase signals to create audience segments sold to advertisers.
Apps Using Data Broker
Examples of apps that implement or relate to this privacy concept