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First‑Party Tracking
Tracking
Tracking done by the site you’re visiting.
Definition
First‑party tracking is when a website or app tracks you for its own purposes (analytics, personalization) using its own tools.
In plain English
Tracking done by the site you’re visiting.
Why this matters
Why it matters: It can still collect a lot about you, but usually involves fewer third parties.
Example
Example: A store tracks what you add to your cart and what pages you view.