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Probabilistic Tracking
Tracking
Guessing it’s you based on patterns, not a single ID.
Definition
Probabilistic tracking tries to link your activity across apps or sites by matching patterns (like device type, timing, and behavior).
In plain English
Guessing it’s you based on patterns, not a single ID.
Why this matters
Why it matters: It can track you even if cookies are blocked, because it relies on “best guesses.”
Example
Example: An ad company guesses two visits are from the same person based on similar device signals.