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Re‑identification

Anonymization

Process of linking de-identified data back to individuals via auxiliary data, linkage, or inference.

Definition

Re-identification occurs when de-identified or pseudonymous records are linked to a person using additional datasets, unique patterns, or identifiers. Risk depends on uniqueness, available auxiliary data, and attacker capabilities.

In plain English Process of linking de-identified data back to individuals via auxiliary data, linkage, or inference.

Why this matters

Why it matters: Overstating “anonymous” claims can mislead users and increase privacy risk.

Example

Example: Assess re-identification risk before sharing data, minimize quasi-identifiers, and consider differential privacy for releases.