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Information retrieval system that indexes content and ranks results using signals and models.

Definition

Search engines crawl and index content, then rank results using relevance signals and machine-learning models. They may log queries, clicks, and identifiers for improvement and advertising.

In plain English Information retrieval system that indexes content and ranks results using signals and models.

Why this matters

Why it matters: Query logs are highly sensitive and can enable profiling; privacy-preserving search reduces retention and identifier linkage.

Example

Example: A privacy-focused engine avoids storing IP addresses and does not build personalized profiles for ads.