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Link Tracking
Tracking
Tracking what you click by changing or tagging links.
Definition
Link tracking means adding tracking information to links so companies can measure what you clicked and when.
In plain English
Tracking what you click by changing or tagging links.
Why this matters
Why it matters: It can build profiles of your interests and behavior across emails and websites.
Example
Example: An email link redirects through a tracking domain before reaching the final page.