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UTM Parameters
Tracking
Extra tags added to links to measure where clicks came from.
Definition
UTM parameters are extra pieces of text added to a link to track marketing campaigns and where clicks come from.
In plain English
Extra tags added to links to measure where clicks came from.
Why this matters
Why it matters: They can reveal what you clicked and sometimes get shared to other sites or logs.
Example
Example: A link ends with ?utm_source=newsletter&utm_campaign=sale.