Analytics
Matomo
Self-hosted website with full data control and compliance
Matomo offers a privacy-conscious alternative in the space, with a stronger focus on data protection than many mainstream tools.
Overview
Matomo (formerly Piwik) is a privacy-focused website analytics platform that can be self-hosted. The service provides comprehensive website statistics including page views, user behavior, and conversion tracking, all while respecting user privacy. Matomo does not use cookies by default, does not track users across websites, and provides options to anonymize IP addresses. The service is available as a web application and can be self-hosted, giving users complete control over their analytics data. Matomo is open source and is developed by Matomo. The service is based in New Zealand and operates under New Zealand privacy laws. Matomo offers both hosted and self-hosted options, with paid plans for hosted service.
Privacy highlight
Self-hosted website with privacy controls. , no by default, IP . Complete control over data.
Quick facts
- Country:
- 🇳🇿 New Zealand
- Pricing:
- Free
- Platform:
- Web
- Technical:
- Intermediate
- :
- No
- :
- Minimal telemetry
- :
- Yes
- Open-source status:
- Fully open source
- :
- Yes
- :
- Yes
Key features
- Privacy-friendly website .
Security & encryption Click to expand
- No
- Encryption protocols
- ,
- Matomo does not use keys for data as it collects only aggregated, anonymized website statistics. The service uses standard web () for data transmission. When self-hosted, users have complete control over data storage and can configure at the server level. Matomo supports -at-rest for database storage.
- Offline support
- No
Telemetry & tracking Click to expand
- Minimal telemetry
- No
- Ip no
- Matomo collects minimal data when using the hosted service. The service collects basic usage statistics including app version and platform. Matomo does not collect personal information or user identifiers. data is anonymized and aggregated. When self-hosted, users have complete control over and can disable it entirely.
Jurisdiction & compliance Click to expand
- Matomo is developed by Matomo, which is based in New Zealand. When self-hosted, data residency depends on where users host their instances. When using hosted Matomo service, data is stored on servers in New Zealand and other countries. The service operates under New Zealand privacy laws.
- Matomo retention depends on hosting configuration. When self-hosted, users have complete control over . Matomo does not retain personal information - only aggregated website statistics. The service retains data until deletion. Users can delete their accounts and all associated data at any time. When self-hosted, all data remains on user-controlled servers.
- Legal frameworks
- GDPR (EU/EEA; where applicable). Organizations may also need to consider CCPA/CPRA and other local privacy laws depending on users and deployment.
- Revenue sources
- Enterprise, Hosting, Donations
Editorial signals Click to expand
- 88
- Trust score
- 87
- Trust breakdown (0–10)
- Encryption: 80, Audits: 85, Open source: 95, Telemetry: 90, Jurisdiction: 85, Transparency: 90, Trackers: 100
- Editorial notes
- Usability: 85, Performance: 85, Family friendly: 90
User experience Click to expand
- Signup requirements
- Onboarding difficulty (1-5)
- 3
- Accessibility features
- Standard HTML dashboard. Keyboard navigation is typically supported; screen-reader compatibility depends on browser/assistive tech. No official VPAT published.
Backup & portability Click to expand
- Yes
- Migration tools
- Import from Google Analytics, Data export tools
- Self-hosted backup recovery, Database backup
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