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First‑Party Tracking
Tracking
Tracking performed by the service you directly interact with, using its identifiers.
Definition
First-party tracking uses the service’s own cookies/IDs and event logs to measure usage and personalize experiences within its domain or app.
In plain English
Tracking performed by the service you directly interact with, using its identifiers.
Why this matters
Why it matters: It may be less invasive than third-party tracking, but still creates profiles and raises retention and consent questions.
Example
Example: First-party analytics logs page views linked to an account ID.